Businesses are moving to marketing automation tools such as Pardot with a view to increase productivity and reduce manual efforts. Pardot brings your marketing and sales teams together, generating meaningful insights through AI and helping you identify which of your customers are ready to buy, so that they can be contacted at the right time, in the right way, with the right service.
Lead Management - Helps you grade your leads using segmentation based on source, campaign, etc. and nurture them with dynamic content.
Engagement Studio - Helps you engage your prospects with intuitive content through customized landing pages and personalized emails.
Performance Reporting - Helps you track and manage campaign performance through reports and dashboards, further realizing better ROI
Marketing Cloud on the other hand, enables you to build relationships with your customers using various channels like email, mobile, ads, social networks etc. Â
Get in touch with our Pardot and Marketing Cloud specialists to know how you can engage with your customers in a much more efficient and intuitive way, resulting in a whole new level of customer experience.
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